Data Explorer

Manipulating the symbolic meaning of meat to encourage greater acceptance of fruits and vegetables and less proclivity for red and white meat

Testing a novel multicomponent intervention to reduce meat consumption in young men

An experimental investigation of the impact of video media on pork consumption

Affective beliefs influence the experience of eating meat

Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality

Effect of a television programme on nutrition cognitions and intended behaviours

Correlational study and randomised controlled trial for understanding and changing red meat consumption: the role of eating identities

Randomised controlled trial of a text messaging intervention for reducing processed meat consumption: the mediating roles of anticipated regret and intention

What elements make a vegetarian leaflet more effective?

Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet

residents of a moderate size city in Australia

university students

presumably mostly university students from the US east and west coast

presumably mostly university students from the US east and west coast

Northeastern undergraduate students

Northeastern undergraduate students

English-speaking non-vegan followers of Animal Equality

English-speaking non-vegan followers of Animal Equality

English-speaking non-vegan followers of Animal Equality

English-speaking non-vegan followers of Animal Equality

Informed participants that previous research had found that people who consume more meat endorse hierarchy and dominance values, whereas people who consume more fruits and vegetables reject hierarchy ...

Participants received a presentation on declining meat consumption trends in Canada since 1980 and the negative health, animal welfare, and environmental impacts of meat consumption (including PETA vi ...

Participants watched a video about pigs in animal agriculture on a tablet.

Control participants were not exposed to a video, but it was not a truly neutral control condition, in that the canopy used for the study was covered in graphic images of farm animals

Participants watched a 360 degrees video about pigs in animal agriculture. They wore Samsung headsets, which allow viewers to pan in any direction for the duration of each frame.

Control participants were not exposed to a video, but it was not a truly neutral control condition, in that the canopy used for the study was covered in graphic images of farm animals

Humane farm description of the ham sampled by participants: "This ham was raised on a farm that focused on animal welfare. The animals were allowed to roam in grassy outdoor pastures where they could ...

Factory farm description for the ham sampled by participants: "This ham was produced at a factory farm that focused on production. The animals were confined to concrete indoor pens where they were una ...

Facebook posts showing what farmed animals endure in factory farms. Promotion-focused framing of the outcome variable (e.g., "each vegan saves 200 animals per year").

Facebook posts showing what farmed animals endure in factory farms. Prevention-focused framing of the outcome variable (e.g., "each vegan prevents 270 animals per year from being killed").

Facebook posts showing the special characteristics of animals presented as unique individuals. Promotion-focused framing of the outcome variable (e.g., "each vegan saves 200 animals per year").

Facebook posts showing the special characteristics of animals presented as unique individuals. Prevention-focused framing of the outcome variable (e.g., "each vegan prevents 270 animals per year from ...

Percentage of participants who reduced red meat consumption

Percentage of participants who reduced white meat consumption

Total meat consumption over two weekdays and one weekend day

Frequency of pork consumption over the past 30 days

Likelihood of eating sampled pork again

Frequency of animal product consumption (poultry, fish, beef, pork, eggs, dairy) during the past week

Average of three meat attitude items (e.g., there is nothing wrong with eating meat)

Average of three intended behavior items (e.g., I plan to become a vegetarian)

Average agreement with three intention items (e.g., I intend to eat less than two medium portions of red meat over the next week)

Average agreement with three affective attitude items (e.g., eating less than two medium portion of red meat in the next weeks is unenjoyable - enjoyable)