Use the table below to explore the data. You can filter out rows and select columns of interest using the Filter table section. You can also click on the labels of each paper for more information about the paper.
Intervention appeal
Intervention medium
Intervention aspect
Allen & Baines (2002)
Allen, M. W.
Baines, S.
Manipulating the symbolic meaning of meat to encourage greater acceptance of fruits and vegetables and less proclivity for red and white meat
2002
Appetite
1
110
factual
text
personal image
red meat consumption
behavior
meat consumption
survey
Australia
1.35
39
58
Allen & Baines (2002)
Allen, M. W.
Baines, S.
Manipulating the symbolic meaning of meat to encourage greater acceptance of fruits and vegetables and less proclivity for red and white meat
2002
Appetite
1
110
factual
text
personal image
white meat consumption
behavior
meat consumption
survey
Australia
0.4
39
58
Amiot et al. (2018)
Amiot, C. E.
El Hajj Boutros, G.
Sukhanova, K.
Karelis, A. D.
Testing a novel multicomponent intervention to reduce meat consumption in young men
2018
PLOS One
1
32
factual
negative emotional
perspective taking
goal pursuit
norms
presentation
animal welfare
health
environment
total meat consumption
behavior
meat consumption
food diary
Canada
-0.15
16
16
Anderson (2017)
Anderson, J.
An experimental investigation of the impact of video media on pork consumption
2017
OSF
1
1782
factual
negative emotional
video
animal welfare
pork consumption
behavior
meat consumption
survey
United States
0.23
638
585
Anderson (2017)
Anderson, J.
An experimental investigation of the impact of video media on pork consumption
2017
OSF
1
1782
factual
negative emotional
perspective taking
3D video
animal welfare
pork consumption
behavior
meat consumption
survey
United States
0.14
638
559
Anderson & Feldman Barrett (2016)
Anderson, E. C.
Feldman Barrett, L.
Affective beliefs influence the experience of eating meat
2016
PLOS One
3
114
origin of animal product
text
image
animal welfare
likelihood of eating again
intentions
meat consumption intentions
survey
United States
-0.07
112
112
Anderson & Feldman Barrett (2016)
Anderson, E. C.
Feldman Barrett, L.
Affective beliefs influence the experience of eating meat
2016
PLOS One
3
114
origin of animal product
text
image
animal welfare
likelihood of eating again
intentions
meat consumption intentions
survey
United States
0.76
113
113
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
text
image
video
animal welfare
animal attitude scale
attitudes/beliefs
animal attitude
survey
N/A
0.26
107
106
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
text
image
video
animal welfare
animal products consumption
behavior
animal product consumption
survey
N/A
0.31
107
106
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
text
image
video
animal welfare
animal attitude scale
attitudes/beliefs
animal attitude
survey
N/A
-0.02
107
108
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
text
image
video
animal welfare
animal products consumption
behavior
animal product consumption
survey
N/A
0.25
107
108
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
perspective taking
text
image
video
animal welfare
animal attitude scale
attitudes/beliefs
animal attitude
survey
N/A
0.04
107
92
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
perspective taking
text
image
video
animal welfare
animal products consumption
behavior
animal product consumption
survey
N/A
0.34
107
92
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
perspective taking
text
image
video
animal welfare
animal attitude scale
attitudes/beliefs
animal attitude
survey
N/A
0.15
107
98
Bertolaso (2015)
Bertolaso, C.
Investigating the effectiveness of message framing and regulatory fit in increasing positive animal attitude and reducing animal products consumption. a study for animal equality
2015
1
511
negative emotional
goal pursuit
perspective taking
text
image
video
animal welfare
animal products consumption
behavior
animal product consumption
survey
N/A
0.14
107
98
Byrd-Bredbenner et al. (2010)
Byrd-Bredbenner, C.
Grenci, A.
Quick, V.
Effect of a television programme on nutrition cognitions and intended behaviours
2010
Nutrition & Dietetics
1
71
infotainment
origin of animal product
celebrity
video
animal welfare
attitude
attitudes/beliefs
moral judgment
survey
United States
0.61
37
34
Byrd-Bredbenner et al. (2010)
Byrd-Bredbenner, C.
Grenci, A.
Quick, V.
Effect of a television programme on nutrition cognitions and intended behaviours
2010
Nutrition & Dietetics
1
71
infotainment
origin of animal product
celebrity
video
animal welfare
intended behavior
intentions
diet intentions
survey
United States
0.77
37
34
Carfora et al. (2017a)
Carfora, V.
Caso, D.
Conner, M.
Correlational study and randomised controlled trial for understanding and changing red meat consumption: the role of eating identities
2017
Social Science & Medicine
2
228
goal pursuit
text
health
intention
intentions
meat consumption intentions
survey
Italy
0.4
112
116
Carfora et al. (2017a)
Carfora, V.
Caso, D.
Conner, M.
Correlational study and randomised controlled trial for understanding and changing red meat consumption: the role of eating identities
2017
Social Science & Medicine
2
228
goal pursuit
text
health
affective attitude
attitudes/beliefs
meat attitude
survey
Italy
-0.01
112
116
Carfora et al. (2017a)
Carfora, V.
Caso, D.
Conner, M.
Correlational study and randomised controlled trial for understanding and changing red meat consumption: the role of eating identities
2017
Social Science & Medicine
2
228
goal pursuit
text
health
instrumental attitude
attitudes/beliefs
meat attitude
survey
Italy
0.63
112
116
Carfora et al. (2017a)
Carfora, V.
Caso, D.
Conner, M.
Correlational study and randomised controlled trial for understanding and changing red meat consumption: the role of eating identities
2017
Social Science & Medicine
2
228
goal pursuit
text
health
red meat consumption
behavior
meat consumption
food diary
Italy
0.72
112
116
Carfora et al. (2017b)
Carfora, V.
Caso, D.
Conner, M.
Randomised controlled trial of a text messaging intervention for reducing processed meat consumption: the mediating roles of anticipated regret and intention
2017
Appetite
1
112
goal pursuit
text
health
intention
intentions
meat consumption intentions
survey
Italy
0.51
57
55
Carfora et al. (2017b)
Carfora, V.
Caso, D.
Conner, M.
Randomised controlled trial of a text messaging intervention for reducing processed meat consumption: the mediating roles of anticipated regret and intention
2017
Appetite
1
112
goal pursuit
text
health
affective attitude
attitudes/beliefs
meat attitude
survey
Italy
-0.04
57
55
Carfora et al. (2017b)
Carfora, V.
Caso, D.
Conner, M.
Randomised controlled trial of a text messaging intervention for reducing processed meat consumption: the mediating roles of anticipated regret and intention
2017
Appetite
1
112
goal pursuit
text
health
instrumental attitude
attitudes/beliefs
meat attitude
survey
Italy
0.62
57
55
Carfora et al. (2017b)
Carfora, V.
Caso, D.
Conner, M.
Randomised controlled trial of a text messaging intervention for reducing processed meat consumption: the mediating roles of anticipated regret and intention
2017
Appetite
1
112
goal pursuit
text
health
processed meat consumption
behavior
meat consumption
food diary
Italy
0.68
57
55
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.08
46
79
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.2
46
79
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
-0.11
46
79
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
-0.11
46
79
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.18
46
79
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.15
46
61
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.43
46
61
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
-0.07
46
61
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
0.01
46
61
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.24
46
61
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.33
46
47
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.05
46
47
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
0.16
46
47
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
-0.13
46
47
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.16
46
47
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.28
46
82
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.25
46
82
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
0.1
46
82
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
-0.14
46
82
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.24
46
82
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.16
46
62
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.12
46
62
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
0.14
46
62
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
-0.02
46
62
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.08
46
62
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.44
46
96
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.36
46
96
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
0.06
46
96
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
-0.23
46
96
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.37
46
96
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.26
46
81
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.35
46
81
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
0.05
46
81
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
-0.26
46
81
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.32
46
81
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
United States
-0.12
46
69
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
United States
-0.25
46
69
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
United States
0.19
46
69
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
United States
0.03
46
69
Cooney (2014)
Cooney, N.
What elements make a vegetarian leaflet more effective?
2014
OSF
1
569
factual
norms
negative emotional
goal pursuit
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
United States
-0.08
46
69
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
valence/pleasantness
attitudes/beliefs
meat hedonics
survey
Portugal
0.27
62
68
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
desire to eat
attitudes/beliefs
meat hedonics
survey
Portugal
0.18
62
68
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
willingness to reduce meat consumption
intentions
meat consumption intentions
survey
Portugal
-0.01
62
68
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
willingness to avoid eating meat
intentions
meat consumption intentions
survey
Portugal
0.24
62
68
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
willingness to follow a plant-based diet
intentions
diet intentions
survey
Portugal
0.44
62
68
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
valence/pleasantness
attitudes/beliefs
meat hedonics
survey
Portugal
1.27
62
71
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
desire to eat
attitudes/beliefs
meat hedonics
survey
Portugal
0.32
62
71
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
willingness to reduce meat consumption
intentions
meat consumption intentions
survey
Portugal
0.14
62
71
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
willingness to avoid eating meat
intentions
meat consumption intentions
survey
Portugal
0.17
62
71
da Silva (2016)
Rocha Possidónio da Silva, C.
Am I too cute to eat? The effect of cuteness appeal on the promotion of a more plant-based diet
2016
1
201
symbolic meaning
negative emotional
presentation
none
willingness to follow a plant-based diet
intentions
diet intentions
survey
Portugal
0.18
62
71
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
N/A
0.25
57
126
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
N/A
0.21
57
125
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
N/A
-0.08
57
126
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
N/A
0.12
57
125
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
dairy consumption
behavior
dairy consumption
survey
N/A
0.33
32
120
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
N/A
0.4
32
120
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
N/A
0.36
57
133
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
N/A
0.3
57
133
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
N/A
0.11
57
133
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
N/A
0.11
57
133
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
dairy consumption
behavior
dairy consumption
survey
N/A
0.33
32
129
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
N/A
0.52
32
129
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
N/A
0.17
57
147
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
N/A
0.22
57
147
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
N/A
-0.1
57
146
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
N/A
0.06
57
147
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
dairy consumption
behavior
dairy consumption
survey
N/A
0.2
32
146
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
N/A
0.31
32
145
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
red meat consumption
behavior
meat consumption
survey
N/A
0.08
57
128
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
poultry consumption
behavior
meat consumption
survey
N/A
0.1
57
128
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
fish consumption
behavior
meat consumption
survey
N/A
-0.06
57
128
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
eggs consumption
behavior
egg consumption
survey
N/A
-0.08
57
129
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
dairy consumption
behavior
dairy consumption
survey
N/A
0.11
32
129
Doebel et al. (2015)
Doebel, S.
Gabriel, S.
The Humane League
Does encouraging the public to “eat vegan,” “eat vegetarian,” “eat less meat,” or “cut out or cut back on” meat and other animal products lead to the most diet change?
2015
The Humane League
1
601
factual
norms
negative emotional
goal pursuit
celebrity
text
animal welfare
health
animal product consumption
behavior
animal product consumption
survey
N/A
0.16
32
127
Flens et al. (2018)
Flens, G.
Moleman, P.
de Rooy, L.
The effectiveness of leafletting on reducing the consumption of animal products in dutch students
2018
1
252
positive emotional
negative emotional
origin of animal product
norms
factual
goal pursuit
text
image
animal welfare
health
reported change in chicken consumption
behavior
meat consumption
survey
Netherlands
0.06
200
52
Flens et al. (2018)
Flens, G.
Moleman, P.
de Rooy, L.
The effectiveness of leafletting on reducing the consumption of animal products in dutch students
2018
1
252
positive emotional
negative emotional
origin of animal product
norms
factual
goal pursuit
text
image
animal welfare
health
reported change in beef consumption
behavior
meat consumption
survey
Netherlands
0.02
200
52
Flens et al. (2018)
Flens, G.
Moleman, P.
de Rooy, L.
The effectiveness of leafletting on reducing the consumption of animal products in dutch students
2018
1
252
positive emotional
negative emotional
origin of animal product
norms
factual
goal pursuit
text
image
animal welfare
health
reported change in pork consumption
behavior
meat consumption
survey
Netherlands
0.01
200
52
Flens et al. (2018)
Flens, G.
Moleman, P.
de Rooy, L.
The effectiveness of leafletting on reducing the consumption of animal products in dutch students
2018
1
252
positive emotional
negative emotional
origin of animal product
norms
factual
goal pursuit
text
image
animal welfare
health
reported change in fish consumption
behavior
meat consumption
survey
Netherlands
-0.29
200
52
Loy et al. (2016)
Loy, L. S.
Wieber, F.
Gollwitzer, P. M.
Oettingen, G.
Supporting sustainable food consumption: Mental contrasting with implementation intentions (mcii) aligns intentions and behavior
2016
Frontiers in Psychology
1
55
factual
text
environment
animal welfare
health
reduction in meat consumption compared to baseline
behavior
meat consumption
food diary
Germany
0.67
28
28
Loy et al. (2016)
Loy, L. S.
Wieber, F.
Gollwitzer, P. M.
Oettingen, G.
Supporting sustainable food consumption: Mental contrasting with implementation intentions (mcii) aligns intentions and behavior
2016
Frontiers in Psychology
1
55
factual
goal pursuit
text
environment
animal welfare
health
reduction in meat consumption compared to baseline
behavior
meat consumption
food diary
Germany
0.67
28
28
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
beef consumption
behavior
meat consumption
survey
Czechia
0.35
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
chicken consumption
behavior
meat consumption
survey
Czechia
0.42
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
dairy consumption
behavior
dairy consumption
survey
Czechia
-0.09
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
egg consumption
behavior
egg consumption
survey
Czechia
0.11
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
fish consumption
behavior
meat consumption
survey
Czechia
0.18
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
pork consumption
behavior
meat consumption
survey
Czechia
0.17
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
red meat consumption
behavior
meat consumption
survey
Czechia
0.3
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
factual
video
animal welfare
animal product consumption
behavior
meat consumption
survey
Czechia
-0.38
26
31
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
beef consumption
behavior
meat consumption
survey
Czechia
0.3
26
30
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
chicken consumption
behavior
meat consumption
survey
Czechia
0.55
26
30
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
dairy consumption
behavior
dairy consumption
survey
Czechia
0.15
26
30
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
egg consumption
behavior
egg consumption
survey
Czechia
0.21
26
30
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
fish consumption
behavior
meat consumption
survey
Czechia
0.25
26
30
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
pork consumption
behavior
meat consumption
survey
Czechia
-0.13
26
30
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
red meat consumption
behavior
meat consumption
survey
Czechia
0.1
26
30
Novotná (2019)
Novotná, A.
The influence of movie on behavioral change in individual meat and dairy products consumption
2019
OSF
1
85
positive emotional
negative emotional
symbolic meaning
factual
video
animal welfare
animal product consumption
behavior
meat consumption
survey
Czechia
-0.65
26
30
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
1
309
negative emotional
factual
text
disgust
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.49
75
79
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
1
309
factual
text
health
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.02
75
79
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
1
309
factual
text
environment
animal welfare
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.31
75
76
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
2
383
negative emotional
factual
text
disgust
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.2
82
73
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
2
383
factual
text
health
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.08
82
72
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
2
383
factual
text
environment
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.17
82
79
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
2
383
factual
text
animal welfare
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
-0.03
77
135
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
3
407
factual
presentation
disgust
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.18
77
137
Palomo-Vélez et al. (2018)
Palomo-Vélez, G.
Tybur, J. M.
van Vugt, M.
Unsustainable, unhealthy, or disgusting? comparing different persuasive messages against meat consumption
2018
Journal of Environmental Psychology
3
407
factual
presentation
animal welfare
purchasing intentions for five meat items
intentions
purchasing intentions
survey
United States
0.21
77
135
Sparkman & Walton (2017)
Sparkman, G.
Walton, G. M.
Dynamic norms promote sustainable behavior, even if it is counternormative
2017
Psychological Science
2
292
norms
text
none
interest in eating less meat
intentions
meat consumption intentions
survey
United States
0.16
97.3333
97.3333
Sparkman & Walton (2017)
Sparkman, G.
Walton, G. M.
Dynamic norms promote sustainable behavior, even if it is counternormative
2017
Psychological Science
2
292
norms
text
none
interest in eating less meat
intentions
meat consumption intentions
survey
United States
-0.17
97.3333
97.3333
Sparkman & Walton (2017)
Sparkman, G.
Walton, G. M.
Dynamic norms promote sustainable behavior, even if it is counternormative
2017
Psychological Science
4
304
norms
text
none
meat purchase
behavior
meat consumption
sales data
United States
-0.36
102
101
Sparkman & Walton (2017)
Sparkman, G.
Walton, G. M.
Dynamic norms promote sustainable behavior, even if it is counternormative
2017
Psychological Science
4
304
norms
text
none
meat purchase
behavior
meat consumption
sales data
United States
0.14
102
101
Tian et al. (2016)
Tian, Q.
Hilton, D.
Becker, M.
Confronting the meat paradox in different cultural contexts: reactions among chinese and french participants
2016
Appetite
1
520
origin of animal product
text
image
animal welfare
willingness to eat beef
intentions
meat consumption intentions
survey
France
0.17
60.75
60.75
Tian et al. (2016)
Tian, Q.
Hilton, D.
Becker, M.
Confronting the meat paradox in different cultural contexts: reactions among chinese and french participants
2016
Appetite
1
520
origin of animal product
text
image
animal welfare
willingness to eat beef
intentions
meat consumption intentions
survey
China
0.29
69.25
69.25
Tian et al. (2016)
Tian, Q.
Hilton, D.
Becker, M.
Confronting the meat paradox in different cultural contexts: reactions among chinese and french participants
2016
Appetite
2
518
origin of animal product
image
animal welfare
willingness to eat beef
intentions
meat consumption intentions
survey
France
-0.02
75.25
75.25
Tian et al. (2016)
Tian, Q.
Hilton, D.
Becker, M.
Confronting the meat paradox in different cultural contexts: reactions among chinese and french participants
2016
Appetite
2
518
origin of animal product
image
animal welfare
willingness to eat beef
intentions
meat consumption intentions
survey
China
-0.06
54.25
54.25
Zickfeld et al. (2018)
Zickfeld, J. H.
Kunst, J. R.
Hohle, S. M.
Too sweet to eat: Exploring the effects of cuteness on meat consumption
2018
Appetite
1
253
positive emotional
origin of animal product
image
none
willing to eat meat
attitudes/beliefs
meat hedonics
survey
United States
0.5
126
127
Schwitzgebel et al. (2020)
Schwitzgebel, E.
Cokelet, B.
Singer, P.
Do ethics classes influence student behavior? Case study: Teaching the ethics of eating meat
2020
Cognition
1
1032
negative emotional
factual
text
video
in-person
animal welfare
intended meat consumption
intentions
purchasing intentions
survey
United States
0.15
493
539
Schwitzgebel et al. (2020)
Schwitzgebel, E.
Cokelet, B.
Singer, P.
Do ethics classes influence student behavior? Case study: Teaching the ethics of eating meat
2020
Cognition
1
1032
negative emotional
factual
text
video
in-person
animal welfare
meat purchase with voucher
behavior
meat consumption
sales data
United States
-0.01
185
188
Schwitzgebel et al. (2020)
Schwitzgebel, E.
Cokelet, B.
Singer, P.
Do ethics classes influence student behavior? Case study: Teaching the ethics of eating meat
2020
Cognition
1
1032
negative emotional
factual
text
video
in-person
animal welfare
% meat purchase among all food purchases above $4.99 with university dining card
behavior
meat consumption
sales data
United States
0.18
144
163
Mathur et al. (2021)
Mathur, M. B.
Peacock, J. R.
Robinson, T. N.
Gardner, C. D.
Effectiveness of a theory-informed documentary to reduce consumption of meat and animal products: Three randomized controlled experiments
2021
Nutrients
1
649
factual
negative emotional
norms
origin of animal product
goal pursuit
video
animal welfare
environment
health
reported meat consumption in the past week
behavior
meat consumption
survey
United States
-0.04
288
286
Mathur et al. (2021)
Mathur, M. B.
Peacock, J. R.
Robinson, T. N.
Gardner, C. D.
Effectiveness of a theory-informed documentary to reduce consumption of meat and animal products: Three randomized controlled experiments
2021
Nutrients
2
300
factual
negative emotional
norms
video
animal welfare
environment
health
intended change in meat and animal product consumption
intentions
meat consumption intentions
survey
United States
0.65
148
152
Mathur et al. (2021)
Mathur, M. B.
Peacock, J. R.
Robinson, T. N.
Gardner, C. D.
Effectiveness of a theory-informed documentary to reduce consumption of meat and animal products: Three randomized controlled experiments
2021
Nutrients
3
665
factual
negative emotional
norms
origin of animal product
goal pursuit
video
text
animal welfare
environment
health
reported meat consumption in the past week
behavior
meat consumption
survey
United States
-0.14
101
116
Fehrenbach (2015)
Fehrenbach, K. S.
Designing messages to reduce meat consumption: A test of the extended parallel process model
2015
1
373
factual
goal pursuit
video
health
intended meat consumption
intentions
meat consumption intentions
survey
United States
1.03
124
119
Fehrenbach (2015)
Fehrenbach, K. S.
Designing messages to reduce meat consumption: A test of the extended parallel process model
2015
1
373
factual
goal pursuit
video
health
attitude toward reducing meat consumption
attitudes/beliefs
meat attitude
survey
United States
0.87
124
119
Fehrenbach (2015)
Fehrenbach, K. S.
Designing messages to reduce meat consumption: A test of the extended parallel process model
2015
1
373
factual
video
health
intended meat consumption
intentions
meat consumption intentions
survey
United States
0.79
124
124
Fehrenbach (2015)
Fehrenbach, K. S.
Designing messages to reduce meat consumption: A test of the extended parallel process model
2015
1
373
factual
video
health
attitude toward reducing meat consumption
attitudes/beliefs
meat attitude
survey
United States
0.81
124
124
Reinholdsson et al. (2022)
Reinholdsson, T.
Hedesström, M.
Ejelöv, E.
Hansla, A.
Bergquist, M.
Svenfelt, Å.
Nilsson, A.
Nudging green food: The effects of a hedonic cue, menu position, a warm-glow cue, and a descriptive norm
2022
Journal of Consumer Behavior
1
346081
norms
text
image
none
% vegetarian food sales
behavior
vegetarian consumption
sales data
Sweden
0
62538
59484
Reinholdsson et al. (2022)
Reinholdsson, T.
Hedesström, M.
Ejelöv, E.
Hansla, A.
Bergquist, M.
Svenfelt, Å.
Nilsson, A.
Nudging green food: The effects of a hedonic cue, menu position, a warm-glow cue, and a descriptive norm
2022
Journal of Consumer Behavior
1
346081
choice architecture
food options
none
% vegetarian food sales
behavior
vegetarian consumption
sales data
Sweden
0
62538
74936
Reinholdsson et al. (2022)
Reinholdsson, T.
Hedesström, M.
Ejelöv, E.
Hansla, A.
Bergquist, M.
Svenfelt, Å.
Nilsson, A.
Nudging green food: The effects of a hedonic cue, menu position, a warm-glow cue, and a descriptive norm
2022
Journal of Consumer Behavior
1
346081
positive emotional
text
image
none
% vegetarian food sales
behavior
vegetarian consumption
sales data
Sweden
0
62538
59401
Reinholdsson et al. (2022)
Reinholdsson, T.
Hedesström, M.
Ejelöv, E.
Hansla, A.
Bergquist, M.
Svenfelt, Å.
Nilsson, A.
Nudging green food: The effects of a hedonic cue, menu position, a warm-glow cue, and a descriptive norm
2022
Journal of Consumer Behavior
1
346081
positive emotional
text
image
none
% vegetarian food sales
behavior
vegetarian consumption
sales data
Sweden
0.06
62538
89722
Caso et al. (2023)
Caso, G.
Rizzo, G.
Migliore, G.
Vecchio, R.
Loss framing effect on reducing excessive red and processed meat consumption: Evidence from Italy
2023
Meat Science
1
712
factual
text
health
intended meat consumption
intentions
meat consumption intentions
survey
Italy
-0.11
223
243
Caso et al. (2023)
Caso, G.
Rizzo, G.
Migliore, G.
Vecchio, R.
Loss framing effect on reducing excessive red and processed meat consumption: Evidence from Italy
2023
Meat Science
1
712
factual
text
health
intended meat consumption
intentions
meat consumption intentions
survey
Italy
0.2
223
246
Mercy for Animals (2016a)
Mercy for Animals
Welfare reforms and meat consumption
2016
Mercy for Animals
1
806
factual
norms
negative emotional
text
animal welfare
intention to reduce pork consumption
intentions
meat consumption intentions
survey
United States
0.31
200
197
Mercy for Animals (2016a)
Mercy for Animals
Welfare reforms and meat consumption
2016
Mercy for Animals
1
806
factual
norms
negative emotional
text
animal welfare
intention to reduce pork consumption
intentions
meat consumption intentions
survey
United States
0.46
202
207
Carfora et al. (2019)
Carfora, V.
Bertolotti, M.
Catellani, P.
Informational and emotional daily messages to reduce red and processed meat consumption
2019
Appetite
1
166
factual
negative emotional
text
health
environment
reported red processed meat consumption
behavior
meat consumption
food diary
Italy
0.29
68
40
Carfora et al. (2019)
Carfora, V.
Bertolotti, M.
Catellani, P.
Informational and emotional daily messages to reduce red and processed meat consumption
2019
Appetite
1
166
factual
text
health
environment
reported red processed meat consumption
behavior
meat consumption
food diary
Italy
0.32
68
58
Dakin et al. (2021)
Dakin, B. C.
Ching, A. E.
Teperman, E.
Klebl, C.
Moshel, M.
Bastian, B.
Prescribing vegetarian or flexitarian diets leads to sustained reduction in meat intake
2021
Appetite
1
285
factual
goal pursuit
text
environment
reported meat consumption
behavior
meat consumption
food diary
Australia
0.32
68
68
Dakin et al. (2021)
Dakin, B. C.
Ching, A. E.
Teperman, E.
Klebl, C.
Moshel, M.
Bastian, B.
Prescribing vegetarian or flexitarian diets leads to sustained reduction in meat intake
2021
Appetite
1
285
factual
goal pursuit
text
animal welfare
reported meat consumption
behavior
meat consumption
food diary
Australia
0.5
72
72
Dakin et al. (2021)
Dakin, B. C.
Ching, A. E.
Teperman, E.
Klebl, C.
Moshel, M.
Bastian, B.
Prescribing vegetarian or flexitarian diets leads to sustained reduction in meat intake
2021
Appetite
1
285
factual
goal pursuit
text
animal welfare
reported meat consumption
behavior
meat consumption
food diary
Australia
0.9
70
70
Dakin et al. (2021)
Dakin, B. C.
Ching, A. E.
Teperman, E.
Klebl, C.
Moshel, M.
Bastian, B.
Prescribing vegetarian or flexitarian diets leads to sustained reduction in meat intake
2021
Appetite
1
285
factual
goal pursuit
text
animal welfare
reported meat consumption
behavior
meat consumption
food diary
Australia
1.69
72
72
Schwitzgebel et al. (2021)
Schwitzgebel, E.
Cokelet, B.
Singer, P.
Students Eat Less Meat After Studying Meat Ethics
2021
Review of Philosophy and Psychology
1
730
negative emotional
factual
origin of animal product
text
video
in-person
animal welfare
ethicality of eating factory farmed meat
attitudes/beliefs
moral judgment
survey
United States
0.26
1418
1418
Schwitzgebel et al. (2021)
Schwitzgebel, E.
Cokelet, B.
Singer, P.
Students Eat Less Meat After Studying Meat Ethics
2021
Review of Philosophy and Psychology
1
730
negative emotional
factual
origin of animal product
text
video
in-person
animal welfare
intention to not eat factory farmed meat
intentions
diet intentions
survey
United States
-0.33
671
671
Schwitzgebel et al. (2021)
Schwitzgebel, E.
Cokelet, B.
Singer, P.
Students Eat Less Meat After Studying Meat Ethics
2021
Review of Philosophy and Psychology
1
730
negative emotional
factual
origin of animal product
text
in-person
animal welfare
ethicality of eating factory farmed meat
attitudes/beliefs
moral judgment
survey
United States
0.13
1410
1410
Schwitzgebel et al. (2021)
Schwitzgebel, E.
Cokelet, B.
Singer, P.
Students Eat Less Meat After Studying Meat Ethics
2021
Review of Philosophy and Psychology
1
730
negative emotional
factual
origin of animal product
text
in-person
animal welfare
intention to not eat factory farmed meat
intentions
diet intentions
survey
United States
-0.07
672
672
Gunther et al. (2023)
Gunther, O. E.
MacInnisa, C. C.
Hodson, G.
Dhont, K.
Addressing Behavior and Policy Around Meat: Associating Factory Farming with Animal Cruelty “Works” Better than Zoonotic Disease
2023
Anthrozoös
1
454
factual
origin of animal product
text
health
meat consumption willingness
intentions
meat consumption intentions
survey
Canada
0.15
150
153
Gunther et al. (2023)
Gunther, O. E.
MacInnisa, C. C.
Hodson, G.
Dhont, K.
Addressing Behavior and Policy Around Meat: Associating Factory Farming with Animal Cruelty “Works” Better than Zoonotic Disease
2023
Anthrozoös
1
454
factual
origin of animal product
text
animal welfare
meat consumption willingness
intentions
meat consumption intentions
survey
Canada
0.48
150
151
Kurz (2018)
Kurz, V.
Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant
2018
Journal of Environmental Economics and Management
1
9891
choice architecture
food options
none
percentage vegetarian sales
behavior
vegetarian consumption
sales data
Sweden
0.24
8272
9891
Kurz (2018)
Kurz, V.
Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant
2018
Journal of Environmental Economics and Management
1
9891
choice architecture
food options
none
percentage vegetarian sales
behavior
vegetarian consumption
sales data
Sweden
0.09
7000
9891
Andersson & Nelander (2021)
Andersson, A.
Nelander, L.
Nudge the lunch: A field experiment testing menu-primacy effects on lunch choices
2021
Games
1
7968
choice architecture
food options
none
percentage vegetarian sales
behavior
vegetarian consumption
sales data
Sweden
0.05
4061
3907
Branković et al. (2023)
Branković, M.
Budžak, A.
Tulić, N.
Janković, J.
Effects of experimentally induced self-affirmation on the openness to meat reduction and alternative protein sources
2023
Frontiers in Psychology
1
271
goal pursuit
text
none
openness to meat reduction
attitudes/beliefs
meat attitude
survey
Serbia
0.29
89
88
Branković et al. (2023)
Branković, M.
Budžak, A.
Tulić, N.
Janković, J.
Effects of experimentally induced self-affirmation on the openness to meat reduction and alternative protein sources
2023
Frontiers in Psychology
1
271
goal pursuit
text
none
openness to meat reduction
attitudes/beliefs
meat attitude
survey
Serbia
0.21
89
94
Venema & Jensen (2023)
Venema, T. A. G.
Holm Jensen, N.
We meat again: a field study on the moderating role of location-specific consumer preferences in nudging vegetarian option
2023
Psychology & Health
1
4112
choice architecture
text
none
percentage vegetarian sandwich sales
behavior
meat consumption
sales data
Denmark
0.34
3104
4112
Guedes et al. (2023)
Guedes, D.
Brazão, V.
Roque, L
Campos, L.
Godinho, C.
Truninger, M.
Vinnari, M.
João Graça, J.
Promoting plant-based eating in meat-centric meal contexts: a field study
2023
Public Health Nutrition
1
461
choice architecture
norms
text
image
environment
vegetarian lunch sales
behavior
vegetarian consumption
sales data
Portugal
-0.12
1253
461
Garnett et al. (2020)
Garnett, E. E
Marteau, T. M.
Sandbrook, C.
Pilling, M. A.
Balmford, A.
Order of meals at the counter and distance between options affect student cafeteria vegetarian sales
2020
Nature Food
1
54745
choice architecture
food options
none
vegetarian meal sales
behavior
vegetarian consumption
sales data
England
0
6405
5278
Garnett et al. (2020)
Garnett, E. E
Marteau, T. M.
Sandbrook, C.
Pilling, M. A.
Balmford, A.
Order of meals at the counter and distance between options affect student cafeteria vegetarian sales
2020
Nature Food
1
54745
choice architecture
food options
none
vegetarian meal sales
behavior
vegetarian consumption
sales data
England
0.15
10416
10138
Garnett et al. (2020)
Garnett, E. E
Marteau, T. M.
Sandbrook, C.
Pilling, M. A.
Balmford, A.
Order of meals at the counter and distance between options affect student cafeteria vegetarian sales
2020
Nature Food
1
54745
choice architecture
food options
none
vegetarian meal sales
behavior
vegetarian consumption
sales data
England
0.15
12301
10217
Garnett et al. (2020)
Garnett, E. E
Marteau, T. M.
Sandbrook, C.
Pilling, M. A.
Balmford, A.
Order of meals at the counter and distance between options affect student cafeteria vegetarian sales
2020
Nature Food
2
48912
choice architecture
food options
none
vegetarian meal sales
behavior
vegetarian consumption
sales data
England
-0.1
9082
11142
Garnett et al. (2020)
Garnett, E. E
Marteau, T. M.
Sandbrook, C.
Pilling, M. A.
Balmford, A.
Order of meals at the counter and distance between options affect student cafeteria vegetarian sales
2020
Nature Food
2
48912
choice architecture
food options
none
vegetarian meal sales
behavior
vegetarian consumption
sales data
England
-0.01
19676
9012
Winkelmair & Jansen (2023)
Winkelmair, A.
Jansen, P.
The positive impact of mindfulness interventions on the explicit and implicit affective attitudes toward vegetarian foods
2023
Frontiers in Psychology
1
91
positive emotional
in-person
none
eating habit (vegan, vegetarian, or omnivorous)
behavior
diet
survey
Germany
0.15
31
31
Winkelmair & Jansen (2023)
Winkelmair, A.
Jansen, P.
The positive impact of mindfulness interventions on the explicit and implicit affective attitudes toward vegetarian foods
2023
Frontiers in Psychology
1
91
goal pursuit
in-person
none
eating habit (vegan, vegetarian, or omnivorous)
behavior
diet
survey
Germany
0.13
34
34
Marcone et al. (2023)
Marcone, A. L.
Darmstadt, G. L.
Challamel, G. A.
Mathur, M.
Gardner, C. D.
Effects of an educational planetary plate graphic on meat consumption in a Stanford University dining hall: a randomized controlled trial
2023
BMC Nutrition
1
1178
factual
text
image
environment
health
total meat dish weight
behavior
meat consumption
sales data
United States
0.6
631
547
Slapø & Karevold (2019)
Slapø, H. B.
Karevold, K. I.
Simple Eco-Labels to Nudge Customers Toward the Most Environmentally Friendly Warm Dishes: An Empirical Study in a Cafeteria Setting
2019
Frontiers in Sustainable Food Systems
1
177
factual
text
environment
vegetarian dish sales
behavior
vegetarian consumption
sales data
Norway
0.23
51
42
Slapø & Karevold (2019)
Slapø, H. B.
Karevold, K. I.
Simple Eco-Labels to Nudge Customers Toward the Most Environmentally Friendly Warm Dishes: An Empirical Study in a Cafeteria Setting
2019
Frontiers in Sustainable Food Systems
1
177
factual
text
environment
vegetarian dish sales
behavior
vegetarian consumption
sales data
Norway
0.12
51
42
Slapø & Karevold (2019)
Slapø, H. B.
Karevold, K. I.
Simple Eco-Labels to Nudge Customers Toward the Most Environmentally Friendly Warm Dishes: An Empirical Study in a Cafeteria Setting
2019
Frontiers in Sustainable Food Systems
1
177
factual
text
environment
vegetarian dish sales
behavior
vegetarian consumption
sales data
Norway
0.06
51
42
Boronowsky et al. (2022)
Boronowsky, R. D.
Zhang, A. W.
Stecher, C.
Presley, K.
Mathur, M.
Cleveland, D. A.
Garnett, E.
Wharton, C.
Brown, D.
Meier, A.
Wang, M.
Braverman, I
Jay, J. A.
Plant-based default nudges effectively increase the sustainability of catered meals on college campuses: Three randomized controlled trials
2022
Frontiers in Sustainable Food Systems
1
280
choice architecture
food options
none
vegetarian meal selection
behavior
vegetarian consumption
sales data
United States
1.17
141
139
Banach & Stel (2024)
Banach, N.
Stel, M
Reducing Speciesism: An Intervention to Change People’s Attitudes and Behavioral Intentions
2024
Anthrozoös
1
231
negative emotional
video
animal welfare
speciesism
attitudes/beliefs
animal attitude
survey
Netherlands
0.14
116
110
Banach & Stel (2024)
Banach, N.
Stel, M
Reducing Speciesism: An Intervention to Change People’s Attitudes and Behavioral Intentions
2024
Anthrozoös
1
231
negative emotional
video
animal welfare
intended reduction in harmful behaviors
intentions
animal product intentions
survey
Netherlands
0.32
116
110
Banach & Stel (2024)
Banach, N.
Stel, M
Reducing Speciesism: An Intervention to Change People’s Attitudes and Behavioral Intentions
2024
Anthrozoös
1
231
negative emotional
video
animal welfare
petition
behavior
signing a petition
survey
Netherlands
0.08
116
110
Banach & Stel (2024)
Banach, N.
Stel, M
Reducing Speciesism: An Intervention to Change People’s Attitudes and Behavioral Intentions
2024
Anthrozoös
2
399
negative emotional
video
animal welfare
speciesism
attitudes/beliefs
animal attitude
survey
N/A
-0.17
200
197
Banach & Stel (2024)
Banach, N.
Stel, M
Reducing Speciesism: An Intervention to Change People’s Attitudes and Behavioral Intentions
2024
Anthrozoös
2
399
negative emotional
video
animal welfare
intended reduction in harmful behaviors
intentions
animal product intentions
survey
N/A
0.26
200
197
Banach & Stel (2024)
Banach, N.
Stel, M
Reducing Speciesism: An Intervention to Change People’s Attitudes and Behavioral Intentions
2024
Anthrozoös
2
399
negative emotional
video
animal welfare
petition
behavior
signing a petition
survey
N/A
0
200
197
Gravert & Kurz (2019)
Gravert, C.
Kurz, V.
Nudging à la carte: a field experiment on climate-friendly food choice
2019
Behavioural Public Policy
1
1388
choice architecture
food options
none
vegetarian sales
behavior
meat consumption
sales data
Sweden
0.88
696
692
Erhard et al. (2023)
Erhard, A.
Boztuğ, Y.
Lemken, D.
How do defaults and framing influence food choice? An intervention aimed at promoting plant-based choice in online menus
2023
Appetite
1
543
choice architecture
food options
text
none
plant-based choice
intentions
vegetarian consumption intentions
survey
N/A
0.04
126
141
Erhard et al. (2023)
Erhard, A.
Boztuğ, Y.
Lemken, D.
How do defaults and framing influence food choice? An intervention aimed at promoting plant-based choice in online menus
2023
Appetite
1
543
choice architecture
factual
food options
text
environment
plant-based choice
intentions
vegetarian consumption intentions
survey
N/A
0.3
126
134
Erhard et al. (2023)
Erhard, A.
Boztuğ, Y.
Lemken, D.
How do defaults and framing influence food choice? An intervention aimed at promoting plant-based choice in online menus